Now drag the Shadow Layer underneath Shape 1 in the Layers window. Name it Shadow Layer Change the color of this new layer to black (#000000). Step 4: Creating the Shadowĭuplicate the Shape 1 layer as described above. While you’re at it, drag the Shape 1 layer on top of the Shape 2 layer in the Layers window as well, such that Shape 2 appears to be behind Shape 1. Since we want to create an overlapping ‘Origami’ like effect, we will make one of our shape layers slightly darker in color to give the impression of depth.ĭouble-click on the Shape 2 thumbnail in the Layers window.
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Learn how to create 9 different professional logos in this course. Now select the duplicate layer, go to Edit -> Transform Path -> Flip Horizontalĭrag it over to the right so that it overlaps the first shape perfectly as shown in the images above. Right click on it and select ‘Duplicate Layer’. Select the current shape in the layers window on the right. Create the shape as shown below:įor the second shape, instead of drawing it from scratch, we can simply duplicate the Shape 1 layer and flip it horizontally. Go to View -> Show -> Grid, or press CTRL + ‘. It’s useful to switch on the grid while drawing. Choose a bright red color for the fill (I used #ed1c24). Select the pen tool, select ‘shape’ in the tool properties at the top. It’s the pen shaped icon on the toolbox to the left. We’re going to use the ‘Pen’ tool to create our shapes. To create the effect that we want, we will make our ‘A’ with two overlapping shapes as shown below:
I like to have a large enough canvas to work with – around 1000px width and 600px height. Select the appropriate width and height for your design. Go to File -> New, or press CTRL+N in Photoshop. Want to use Adobe Illustrator? Learn how to use Adobe Illustrator to design logos in this course. We will use Adobe Photoshop CS6 for this tutorial, though you’ll be perfectly fine with older versions of Photoshop as well.
In this blog post, we will learn how to design a simple logo for the world’s favorite fictional company, Acme Corporation. You can learn more about designing logos in this comprehensive logo design for beginners course. It’s an instrument of nostalgia that gently reassures you – whatever else might change, your favorite beverage is going to remain the same, no matter what.ĭesigning a logo is the first step in building a business. The Coca-Cola logo, on the other hand, has remained unchanged for over a century.
Google’s nonchalant disregard for conventional logo designs (the logo was hacked together by Sergey and Larry and has remained the same for 15 years) immediately tells you that this company is different. A great logo tells a story – what is the brand? What is it about? What are its ideals – in as few brush strokes as possible. Even though Coca-Cola actually sells a beverage you drink almost every day, your first thought when was of the company’s logo.ĭesigning logos is an exercise in narration. No, you think of Google the brand with its slightly eccentric and nerdy logo. Even though Google makes a ton of products, you don’t think of vast data centers and offices filled with programmers when you think of Google. What do you see? The Google homepage with its blue and yellow and red colors, of course! What’s the first thing you think of when you hear the word ‘Coca-Cola’? A polar bear? A glass of delicious bubbling beverage? Or maybe, those famous swirly white letters against a red background?
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